LA TULIPE, BYREDO PARFUMS

I'm not an authority on nice things. But one of my good friends is. Always educating me on how to be cool, she enlightened me recently to BYREDO in the form of an addictive smelling gift.

Being a design addict, I spent most of my time inspecting the packaging, which was so impressive, I cared none for the scent at that point. I coo'ed and ahh'ed over the stock of the paper, the perforated seals and the tiny envelope with LA TULIPE'S mantra.

It writes:
ONCE THE SUN BECOMES WARM ENOUGH, WALK ALONG THE STONE PATH, THROUGH THE GATE, UNDER THE TRELLIS. SIT ON THE MARBLE BENCH. FEEL THE COOL GRASS UNDER YOUR FEET, THE WARM RAYS ON YOUR BACK. DO THIS EVERY MORNING TILL SUDDEN VARIEGATED GLINTS OF RED OR PURPLE OR PINK OR ORANGE CATCH YOUR EYE. THEY’LL BE THE FIRST BLOOMS OF THE SEASON. CLIP ONE, BRING IT BACK, PLACE IT IN A SMALL WHITE VASE ON THE TABLE. I WILL FIND IT THERE, UNYIELDING IN ITS SIMPLE DEVOTION TO ITS OWN PURE FORM, COLOR, AND SMELL. I’LL KNOW SPRING HAS COME.
 

And so in the mood for Spring, I am.

A Jo Malone addict (of which I am still fiercely loyal), and having been gifted many fragrances over the years (Bond no. 9, L'Histoire, Le Labo), none have managed to incorporate themselves in to my day to day. Welcome to the working week, LA TULIPE.

Prone to a headache from most perfumes, I adore something unique, light and floral. If you are discerning with your fragrance, just like your hotels, then I suggest you go sniff out BYREDO for yourself. There is no sickly sweet aroma nor a heady kick in the face. It's fresh, bespoke and quite frankly smells expensive. No "Oh Gucci Rush, yes I have that one too" here.

So, does LA TULIPE really smell like tulips? Yes, but in a much more mysterious way. With top notes of Rhubarb, Cyclamen and Freesia, a heart of Tulip and base of Blonde Woods and Vetiver, the finished scent rolls around the nose and finishes floral and peppery.

With around 15 different fragrances, there's enough choice for most. Gals, look at men's if you're stuck. I have quite a few men's perfumes and they are some of my favourites. The native Swede founder, Ben Gorham is a half Indian, half Canadian (hurrah for half Indians!) style icon and his fine art training from Stockholm Art School is clearly evident in his aesthetic. They even have a collab out with Oliver People's - chic. So source it locally and sniff one out.

MADE IN FRANCE (obviously).


www.byredo.com