It's hard to be cool these days. Hashtagging is out. Pressed juice is a must. So where do those who are on top of it all stay? The Olsen of course, and if you didn't know that then you're not on fleek.

Entering the lobby, beautiful people buzz past you on their phones, probably mid-gram, clad in Rag and Bone booties and Saint Laurent wide-brimmed hats.

The Olsen, one of an exclusive group of hotels by the Art Series Hotel Group, is named after one of Australia's most highly regarded artists, John Olsen. The lobby features his original work and prints are throughout the rooms.

The hotel commissioned the entrance piece, The Yellow Sun and The Yarra, 2009. It is a true Australian reflection on the local area.

Spoonbill, the hotel restaurant, is a modern low fuss spot for guests. Using local produce, breakfast, lunch and dinner have solid menus, drawn from John Olsen's influence.

Lekker bicycles and Smart cars are at the guest's disposal for local exploring. It was much to my bemusement seeing Arnold Schwarzenegger using the hipster bike during my visit, but nonetheless totally appropriate for the LA visitor.

Iced tea on arrival and bottled water are dabbled throughout the hotel for guests hydration. Dining is also available on the leafy side street patio, perfect for people watching.

Take the elevator up a level and you're at the pool. Discreetly overlooking Chapel Street and clad with designer chairs and couches, the pool backs on to an open bar and lounge area.

A "jump on the bed" card in your room is just another cheeky interaction from the Art Series Hotel Group. You really get the sense they want you to let your hair down and have a good time.

Room service allows you to indulge yourself. Champagne and chocolate is on hand for that sort of occasion.

The walls in your room are adorned with John Olsen graphics. The Art Series Group have even made their own pajamas with the John Olsen Frog print - they're slinky too. You can read all about John's work in his books provided.

The Spa Studio Suite, gives you enough room to feel rockstar on your stay. The balcony overlooks South Yarra with seating and your own spa.

Ghost chairs and chaise's aside, there's still a workspace and kitchenette for those who want a cup of tea while answering emails.

Shampoo's, body wash and lotions come compliments of cult brand EVO, definitely worth swiping for your luggage home and another sign of the Art Series being in-the-know.

The Art Series Hotel Group has started something in Australia, which everyone else is only just catching up on: understated cool. It's not about ratings or deals, its about making it the place you want to be when in Melbourne.
Regardless of whether you're in town for meetings, having a girls night out or loved up with your S/O, The Olsen has added the right amount of playful banter to give your stay some personality.

FEEL: Designer.
ROOM PICK: Spa Studio Suite.
WIFI: Yes, at a charge.
BREAKFAST: You can book a bed and breakfast package.
RATES: from $269 p/n.
IN-ROOM: Kitchenette, work station, flat screen, foxtel, mini bar, Spa/balcony(in some rooms).